This assignment has a three-fold purpose: 1. To students better understand Customer Relationship Management and its strategies via a company’s website. 2. To find out how Customer Relationship Management can
This assignment has a three-fold purpose: 1. To students better understand Customer Relationship Management and its strategies via a company’s website. 2. To find out how Customer Relationship Management can contribute to e-commerce. 3. To investigate how Social Media Strategies may be utilized by the companies to enhance customer relationships Visit websites of Starbucks and Green Mountain Coffee Roasters , as well as the Social Media sites (e.g., Facebook, Instagram, Snapchat, etc.) of these two companies, and identify the following: Write a on the findings on the above items 1, 2, and 3 with appropriate comparison, contrast, and discussion. The report should be no less than and no more than double-spaced pages (with 1” margins on all sides), excluding title page, figures, tables, illustrations, and references. It should include the following parts: § Your Name and Course Information § Title of your Report § Abstract of your Report § Main findings with comparison, contrast, and discussion § Your Comments § Conclusion § References (correct citations for all articles / sources of information utilized in the report). This assignment accounts 10% of your final grade. Grades will be based on*: ü The appropriate content of your report (30%). ü The organization/structure of your report (the report should include all parts outlined in Requirements above) (30%). ü The quality, clarity, and concise of your report (40%).
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