5-7 pages essay dealing with “Principles of PR and its role in society” • Identify TYPE or FUNCTION of PR you find the most interesting • Why is it interesting

5-7 pages essay dealing with “Principles of PR and its role in society” •  Identify TYPE or FUNCTION of PR you find the most interesting •  Why is it interesting to you? •  This section 2-3 pages •  Find an article from a scholarly •  Article must deal with the specific Type or Function of PR you found interesting •  Detail how and/or what significance the article added to the “Field of PR” •  Detail how and /or what significance the article added to “Your specific focus” •  Add your professional opinion/assessment of the article •  Article ful? In what way? If not, why not? Was the article well written? Would you recommend the article to other practitioners/academics? If so, why? •  This section 3-4 pages •   TOTAL 5-7 pages